Flash vs HTML 5 Catalogs

html5-digital-catalogs

Awhile back we analyzed the advantages of using interactive and animated catalogs, compared to simple converted PDFs for your digital publications. It is now time to see which tools are recommended to be used for creating digital publications and catalogs. The two main options are Flash and HTML 5 and although both come with considerable benefits, most developers have come to the conclusion that the latter is the way to go nowadays.

Some of the most notable advantages of HTML 5, in comparison with Flash, include:

  • Compatibility with all types of devices and screen formats – Your digital publications and catalogs are accessible on all browsers on PCs, tablets or smartphones;
  • Content can be search engine optimized (SEO);
  • Multimedia content can be rendered without the need to have any plug-in or to install any type of player or software;
  • Uses much lower processing power than Flash based content, allowing the digital publications to load quickly – This is preferred especially when the digital publication or catalog is intended to be easily accessible on mobile devices;
  • Supports all types of multimedia content;
  • Allows fast loading animations increasing the interactivity of your catalog.

While some consider the graphical abilities of Flash to be better than those of HTML 5, since they provide a sharper output of all visual elements, the compatibility issues with mobile platforms and the fact that Flash content doesn’t have an impact on search engine rankings, make HTML 5 the best option for creating realistic, responsive publications and catalogs from PDFs.

In conclusion, we recommend creating your animated or interactive digital publication using HTML 5. Just follow this link to find out more about our revolutionary catalog software, Flip Box. Flip Box is developed on a HTML 5  core so you can benefit from not only a state of the art catalog software, but also from all the advantages of the HTML 5 technology.

Do you want to know more? Contact us, and we can help you find the most suitable solutions for building interactive and animated catalogs from PDFs.

How to increase dwell time in publications?

 

How to increase dwell time in flip books

We have previously talked about how you can build interactive and animated flip books in order to replace boring PDFs or eBook pages and make your digital publication and catalogs more attractive.

Now we’ll explain the importance of creating content that is appealing to the readers and we’ll give you some tips on how to increase dwell time in your publications. First of all, let’s make it clear what dwell time actually is. The simplest definition for it would be that it is the actual length of time the visitor spends on a specific page before returning to the search engines results page. The longer time spent, the better, as it shows that the visitor was interested in the content and consumed most of it before returning to the search engine results or accessing another section of the site.

So, let’s see what you can do to create an easy to read, well designed and informative catalogs and engage your readers from the very beginning. Although there is no magic solution to increase dwell time in publications, making use of these tips might be helpful.

  1. Make sure that the text is legible – use fonts that are easily readable and appropriate font sizes, so that the reader doesn’t need to zoom in.
  2. Present the information in a clear, logical way.
  3. Create a table of contents that allows easy access to specific sections of the publication.
  4. Create an user friendly structure and choose the right contrast and colors.
  5. Put the most important “call to actions” like search bars, full screen viewing or sharing options, at the right places.
  6. Insert as many HD pictures, videos and animations as you can – sometimes they can say more than thousands of words.
  7. Entertain your readers with animations, small online games or interactive quizzes.
  8. Integrate specific real time information or polls.
  9. Use internal links leading to more content – suggest other relevant content in your publication in order to help the readers learn more about related topics.
  10. Use personalization and insert the name of your customer in the content, if possible.

Interested in how you can increase dwell time in publications? Contact us, and our specialists can help you find the best solutions.

Build Interactive and Animated Flip Books

 

In our previous blog posts we have discussed how digital publishing has become more and more popular nowadays, covering half of the publications worldwide. It is not only a cost effective solution, compared to print publishing, but also an environmently friendly option.

Interactive and animated flip books are an amazing alternative to scrolling through PDF or eBook pages, being more attractive and offering an easier way of sharing and accessing any type of digital publication, without the need to download a specific type of software.

The software designed by us, at Papionne, converts any PDF, catalogue, brochure, book or magazine into an interactive or animated flip book that can be easily accessed on a desktops, laptops, tablets and phones.

Papionne animated flip book coverManchester animated flip book cover

You can choose from a great selection of features and options, depending on the needs and design philosophies of your publication. Everything, from background image, color selection, menu icons, language, logos and graphics, to integrated content analytics, bookmarking, advanced search options, table of contents and rich media content, such as flash animations, sounds, video and HD image galleries without weight or size restrictions, can be customized and personalized according to the look and feel you desire for your publication.

We can help you build a fully customizable interactive or animated flip book that allows your readers to navigate faster through your publication, view pages as thumbnails, easily jump from one chapter to another from the table of contents, automatically flip the pages in a slide show, bookmark specific pages or print them, create internal links between the pages of the flip book or within its table of contents, create external links to websites, e-mail addresses or attachments, zoom the content or view it in full screen, search words or entire sentences and share the flip book on e-mail or social networks. Apart from these features, our interactive and animated flip books can allow the users to play small online games, see real time stock information or access a shopping cart and add products to it directly from the digital catalogue, among many others.

Now it’s easier than never to create a whole new amazing experience for your readers. Do you want to find out more about the solutions we offer? Just contact us, and together we can make your publication more appealing to your customers.