Flash vs HTML 5 Catalogs


Awhile back we analyzed the advantages of using interactive and animated catalogs, compared to simple converted PDFs for your digital publications. It is now time to see which tools are recommended to be used for creating digital publications and catalogs. The two main options are Flash and HTML 5 and although both come with considerable benefits, most developers have come to the conclusion that the latter is the way to go nowadays.

Some of the most notable advantages of HTML 5, in comparison with Flash, include:

  • Compatibility with all types of devices and screen formats – Your digital publications and catalogs are accessible on all browsers on PCs, tablets or smartphones;
  • Content can be search engine optimized (SEO);
  • Multimedia content can be rendered without the need to have any plug-in or to install any type of player or software;
  • Uses much lower processing power than Flash based content, allowing the digital publications to load quickly – This is preferred especially when the digital publication or catalog is intended to be easily accessible on mobile devices;
  • Supports all types of multimedia content;
  • Allows fast loading animations increasing the interactivity of your catalog.

While some consider the graphical abilities of Flash to be better than those of HTML 5, since they provide a sharper output of all visual elements, the compatibility issues with mobile platforms and the fact that Flash content doesn’t have an impact on search engine rankings, make HTML 5 the best option for creating realistic, responsive publications and catalogs from PDFs.

In conclusion, we recommend creating your animated or interactive digital publication using HTML 5. Just follow this link to find out more about our revolutionary catalog software, Flip Box. Flip Box is developed on a HTML 5  core so you can benefit from not only a state of the art catalog software, but also from all the advantages of the HTML 5 technology.

Do you want to know more? Contact us, and we can help you find the most suitable solutions for building interactive and animated catalogs from PDFs.